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Triton Technology to Fuel Official Online Music and News Station for South by SouthWest
Triton Digital, a market leader enabling media companies to manage, measure and monetize their content digitally, today announced that it is powering SXSWfm, the official online radio channel of the South by Southwest Music, Film and Interactive Conferences and Festivals (SXSW). The station is available at sxsw.com/fm.
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Triton Digital Partners with eXelate to Deliver Industry-First Targetable Streaming Audio Advertisements
The agreement will enable Triton to integrate eXelate data into its advertising solutions to deliver highly targeted in-stream audio ads.
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Triton Digital Sets Stage to Capitalize on Multi-Billion Dollar Streaming Audio Market in 2013
Triton Digital, today announced the re-alignment of its organizational structure to better serve customers’ evolving needs.
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Why the future of all media starts with mobile
Television, newspapers and radio are in the process of being reinvented whether they like it or not.
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Xbox Music’s Ad-Based Revenue Model Takes Shape: Triton (Pandora’s Partner) Appointed For Audio Ads And Analytics
Xbox Music, Microsoft’s streaming music competitor to Spotify and iTunes that began to roll out to Xbox and Windows-powered devices in October, today filled in one part of the picture for how it will make revenues from the free portion of the service. Triton Digital has been appointed to provide audio advertising for it. Triton will also provide audience analytics so that Microsoft can make better sense of what platforms consumers are using and what music they’re consuming.
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Pandora September Triton Rankings Show Continued Growth By Pandora Media, Inc.
Pandora the leading internet radio service, today announced ratings from the September 2012 Triton Webcast Metrics report that reveal continued average quarter hour (AQH) and cumulative audience (cume) growth nationally and in the top local U.S. radio markets.
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Triton Digital Powers Radio BDC, Live Streaming Radio Service On Boston.com
The media industry is changing and BOSTON.COM is leading the evolution, offering multiple means of content distribution to keep site visitors active and engaged,
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An Open Letter To Zuck: Forget Ads, Make Us Pay For Facebook
A contributed article originally posted on Forbes.com by Patrick Reynolds, executive VP at Triton Digital.
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The Rebirth Of Radio
Since Pandora’s IPO a year ago, the online audio story has been something of a broken record. Pure play audience numbers keep growing (Pandora’s audience more than doubled from April 2011-April 2012) but the revenue growth trajectory, while steep, has yet to produce profitability.
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Triton Digital’s ‘Social Engagement Engine’ Helps With Gamification
Every year there is a new list of marketing buzzwords we adopt, over use, and then move on from. Over the last couple of years, words like “attribution”, “SEO” and “real time” have dominated our lexicon and now it seems we hear “engagement” and “gamification” at every turn. The buzzwords may be new but the concept is not.
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Pandora Now Measured by Triton Digital on a National and Local Level
Pandora, the leading internet radio service, today announced that Triton Digital will measure its audience size and reach nationally and in local markets with the new Triton Webcast Metrics Local solution, a market-specific version of Triton’s national Webcast Metrics audience measurement platform.
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Triton Digital’s Rob Favre Honored with ARF Great Minds Award
Triton Digital, a market leader enabling media companies to manage, measure and monetize their content digitally, today announced that Rob Favre has been presented with a Great Mind Award in the Innovation Category from the Advertising Research Foundation (ARF).
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NPR Digital Services Steps up Efforts to Measure and Monetize Station Streams
NPR Digital Services announced today that it will offer new streaming audience measurement and corporate sponsorship management services to NPR Member stations.
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Triton Digital Daily Deal Survey Finds Lots of Opportunity, “Deal Fatigue” A Myth
In a large-scale survey that included over 60,000 North American local media users, Triton Digital’s Application & Services division found a substantial untapped opportunity for daily deal programs.
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Hubbard Radio Selects Triton Digital for End-to-End Streaming Services
Digital Service Provider to Deliver Streaming, Ad Injection and Measurement to Help Monetize Millions of Weekly Radio Listeners.
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Triton Digital Launches Webcast Metrics Local
TRITON DIGITAL will launch its new Webcast Metrics Local solution. All of the data available in TRITON’s MEDIA RATING COUNCIL (MRC) accredited national monthly rankers will now be available on a local market level.
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College Media Are Subject of Spacial Video
A video compiled after last month’s National College Media Convention offers a snapshot of attendees’ views, concerns and hopes facing the state of the industry.
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Triton Media: How they are using mobile to move radio from broadcasting to conversation making – with EVP Marketing, Patrick Reynolds
What does the future of radio look like? Is the dial dead or is it just undergoing a massive transformation as we all move to mobile? What about upstart industry disruptors like Pandora or Spotify?
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Check In Radio Enables Smartphone-Based Radio Station Contests: But Will Listeners Tune In?
Free Android and iPhone app Check In Radio hopes to streamline relations between radio stations and listeners by letting fans enter contests digitally via their smartphones, rather than having to call in to register. Whether both sides of the divide will embrace the application or appreciate the new vistas it opens is another matter entirely.
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Have Fun Storming the Castle!
An iMedia Connection contributed article by Patrick Reynolds, EVP Marketing at Triton Digital.
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Triton Digital’s New App For Radio Contesting
Triton Digital today announced a free application for radio stations that enables listeners with smartphones to “check in” to their favorite local radio stations, rather than calling in, to enter on air contests. The free “Check In Radio” app can be downloaded for iPhone and Android mobile devices and includes sign-on capability via Facebook.
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We remember Steve Jobs, who changed radio
I’m sure most Radio Survivor readers have already heard about the passing of Steve Jobs, CEO of Apple. Jobs will be rightly celebrated for how his company’s products, directed by his unique vision, changed the way most of us make and consume media. This includes radio.
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Triton v Arbitron – Not Some New Robo Action Movie!
Courtesy of Paul K Saunders This is an important battle. Important for the radio industry because Triton Digital is to streaming measurement what Arbitron is to on-air audience measurement. The big difference is…
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Arbitron Measurement: TAM or SCAM?
As you all are aware, Triton also owns a measurement product, MRC-accredited Webcast Metrics. How much revenue do we realize from this industry-sanctioned product? Less than 1/10th of 1% of what Arbitron does annually. Arbitron estimates its 2011 revenue to be some $424 Million. That’s about 2.5% of radio’s total revenue.
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Top 5 On-Demand Streaming Music Services
There’s a digital music revolution afoot. For the price of a single iTunes album, you can stream a month’s worth of songs from millions of choices while at home or on the go. But there’s so much movement and so much competition that it’s hard to keep track of all the companies worthy of your hard-earned cash.
In its first year, the Official Streaming Chart logs 4.4 billion streams
Since the service launched in May 2012, nearly 4.4 billion audio streams have been served. To put the numbers in perspective, the top 100 songs from the past 12 months accounted for just under 10% of the total number.
Google Play All Access, what you need to know
The service will allow users’ to combine their own music libraries with Google’s music database and be accessed from web and mobile devices.
Art+Science. Music+Social. Cookies+Milk.
Everybody loves a good cookie in moderation. But what about when they’re in abundance?
57 percent of American adults believe that in five years, Americans will primarily listen to streaming radio
According to new research issued in a press release but Stitcher, Americans believe that in five years, the majority of audio listening will occur through streaming channels. The survey, conducted by Stitcher, surveyed over 2,000 adults within the United States.
Triton Digital Joins Fight to Advance Streaming Audio as Member of NARM, digitalmusic.org
Triton Digital, a market leader enabling media companies to manage, measure and monetize their content digitally, today announced its membership in NARM and digitalmusic.org. These memberships mark Triton’s commitment to further progress the digital audio industry.
eXelate announces the results of a comprehensive survey conducted in conjunction with Digiday
A surprising survey insight included the fact that both advertisers and agencies preferred 3(rd) party online data as the #1 source of audience targeting data over 1(st) party social media
Triton Says Mobile Tops Online Listening
Triton Digital measures internet streams of broadcast radio stations and pure-plays and now reports that nearly half of all radio streams are done so on a mobile device, according to an article on Radio World.
Google Music: Putting a Face to the Name
Google’s music offering has been at the center of much discussion about the future of streaming audio, and it looks like things are beginning to take shape in terms of what the service will look like. According to The Guardian, Google Music could feature a tie-in with YouTube, a move that might make deals with the record labels a little sticky.
