Gone are the days of spending hours in the record shop looking for that one great album to take home and listen to immediately. While records have made a small comeback among hipsters in small geographic pockets, most people do not buy records or cassette tapes anymore. CDs, however, have a little life left in them still.
Since the service launched in May 2012, nearly 4.4 billion audio streams have been served. To put the numbers in perspective, the top 100 songs from the past 12 months accounted for just under 10% of the total number.
57 percent of American adults believe that in five years, Americans will primarily listen to streaming radio
According to new research issued in a press release but Stitcher, Americans believe that in five years, the majority of audio listening will occur through streaming channels. The survey, conducted by Stitcher, surveyed over 2,000 adults within the United States.
A surprising survey insight included the fact that both advertisers and agencies preferred 3(rd) party online data as the #1 source of audience targeting data over 1(st) party social media
SATURDAY’s schedule at the WORLDWIDE RADIO SUMMIT in HOLLYWOOD included panels on programming’s relationship to digital, the future of radio, making hits, syndication, international radio, and talent.
A global survey of more than 32,000 internet users in 31 countries found that more people in 23 of those countries are spending more time online than offline, according to an article on WARC.
TLH fell for broadcast streamers by 42 percent and for PurePlays by 15 percent for the Christmas week, compared to an average non-holiday week. Broken down by mobile vs. desktop streaming, broadcast mobile streaming was off by 28 percent, with desktop streaming down 48 percent. Interestingly, PurePlay mobile streaming only fell one percent, while desktop streaming dropped off 41 percent.
Forty percent of Millennials said they have listened to radio online in the past 30 days, while 33 percent of Gen Xers listened online and 23 percent of Boomers did so. Podcasts are lagging a bit in popularity, as only seven percent of Gen Xers have listened to one in the past 30 days, followed by six percent of millennials and five percent of boomers.