To understand the future you have to understand the folks who will populate it, especially those folks coming into demos that matter – and those are the so-called Millennials, the 76 million Americans born between 1978 and 2000 who today are between 12 and 34 or so.
Check out these important facts about millennials – especially millennial tablet owners – from Magid Associates:
- Slightly more than half of all tablet owners are Millennials.
- Thirty-five percent of adult Millennials own a tablet. Nearly half of all males in this group own a tablet—that’s higher than any other gender/generation break.
- Millennials are more likely to have a tablet than to own and regularly use personal digital media players without wifi (think older-generation iPods), netbooks, HD radios, satellite radios or e-readers. They are just as likely to have a tablet as they are to have a handheld gaming device or Blu-Ray player.
- Male Millennials are about as likely to have a tablet as they are to have a DVR in their home.
- More than half of Millennial-owned tablets are iPads; one in ten are Kindle Fires.
- In a broad sense, the tablet has more utility to the Millennial owner. They think of it as much more than an entertainment, information and communication device. It’s also an organizer, media storage unit, work device, social networking tool, style statement and recorder/documenter.
- Two in five Millennial tablet owners regularly get sport scores on their tablet.
- One-third of Millennial tablet owners regularly use their tablet at work. Half of Millennial tablet owners regularly use their tablet in their living room/family room/den during primetime on weeknights.
- Millennial tablet owners multi-task. Forty percent regularly cook or bake while using their tablet, 38% watch TV, 27% get ready/get dressed, 32% do housework, 22% go shopping at a store and 41% talk on a cell phone.