Over the next 4-6 weeks, Cumulus will be transferring all of its radio station websites to the Triton Digital platform to take advantage of the suite of services Triton has to offer and to move the process along to get the Cumulus stations on iHeartRadio. Cumulus CEO Lew Dickey tells Radio Ink a standard platform was needed for the 530 plus radio stations in the Cumulus stable before they could all be launched on iHeart which is why there’s been a delay in getting them on the Clear Channel app. The partnership between Clear Channel and Cumulus was announced last year. Dickey says Triton was chosen because it was the most efficient and economical solution for Cumulus and will include the Stream The World platform for streaming along with measurement, e-mail, loyalty and contesting tools. “Triton gave us maximum flexibility and the technology they have was the best solution for us.” The Cumulus stations should be up and running on the iHeartRadio app in about 45 to 60 days.
[via Radio Ink]