Patrick Reynolds is executive VP of Triton Digital. He was previously served as CMO of Tweeter Home Entertainment Group.
Patrick Reynolds
Dear Mark Zuckerberg,
I know the stock price is way down and you just got married. Look, times are tough. I’ve been there. I was a young newlywed once too. So let me give you $10 to get you through. If things don’t pick up, no problem. Come see me next month and I’ll give you $10 more. Just ‘paying it forward’ as they say.
Let me explain a bit about myself first.
I never, ever wanted my children to be named after me. I don’t want them to go where I went to school. Most importantly, I don’t want them to follow in my professional footsteps. It’s not just that I want them to forge their own unique paths. On the professional front, I’m retracing my footsteps myself. They’ve lead to a cliff. Now I’m walking backward to try to find a way around.
The assumptions I held dear – like ‘good creativity trumps the interruption that is part and parcel of advertising’ – are becoming more and more patently false every day.
Pecked to Death by (Aflac) Ducks
Last week I was awoken by the vibration of my phone on the nightstand. It was 3:12AM. I had received a text. I had won a contest. I had never entered. “Winning.”
Charlie Ergen, former client, former professional gambler, current CEO of satellite giant Dish Network, recently launched a commercial-skipping service. Why? He had to. The jig is up.
“Ultimately, broadcasters and advertisers have to change the way they do business or they run the risk of linear TV becoming obsolete,” he told the Wall Street Journal. The same is true for Radio. Web. Mobile. Outdoor. You name it. I’d mention newspapers but that would just be piling on.
[continued on Forbes]
