As ALL ACCESS reported FRIDAY (NET NEWS 8/10), the long anticipated launch of BOSTON.com new online Alternative station was slated for TODAY (8/13) at noon (ET) under former longtime WFNX/BOSTON personalities PAUL DRISCOLL, JULIE KRAMER, HENRY SANTORO and ADAM 12. The station will be called “RadioBDC.” TRITON DIGITAL will power RADIO BDC (RADIO BOSTON DOT COM), via mobile apps on the iOS, ANDROID and BLACKBERRY platforms.
“RADIO BDC provides another feature to users in addition to the wide range of offerings on BOSTON.com — from live sports, award-winning videos and entertainment, to the latest event info and eclectic blogs,” said BOSTON GLOBE Publisher CHRISTOPHER MAYER. “We believe RADIO BDC is the soundtrack for BOSTON.com. You can read about the PATS while listening to MUMFORD AND SONS.”
“The media industry is changing and BOSTON.COM is leading the evolution, offering multiple means of content distribution to keep site visitors active and engaged,” said TRITON COO MIKE AGOVINO. “TRITON DIGITAL’s technology will enable BOSTON.COM to stream content on any device, accurately measure its audience and deliver targeted ads to listeners no matter where they are or how they choose to listen.”
[via All Access]