Every year there is a new list of marketing buzzwords we adopt, over use, and then move on from. Over the last couple of years, words like “attribution”, “SEO” and “real time” have dominated our lexicon and now it seems we hear “engagement” and “gamification” at every turn. The buzzwords may be new but the concept is not.
As a child, maybe you earned badges in boyscouts or a ribbon at a track meet, then as an adult you joined an airline’s frequent flyer program and a supermarkets rewards card; this is gamification. It is less about actual games than it is applying game mechanics like points, levels, ranking, and badges to applications and processes to motivate, influence and reward people to do what you want them to do. Gamification works by tapping into the human psychological need and desire for status, recognition, control, aspiration and promotion. Strong content coupled with gamification and social sharing keeps your audience engaged longer as well as drives pageviews and user registrations.
According to CHRIS BELL, President of TRITON DIGITAL’s Applications & Services division, “We’ve had stations experience increases in pageviews by as much as 42%, visits by 29% and uniques by 29% within just two weeks of deploying S.E.E , our social engagement and gamification engine”. There is no better way for a station to extract more value from their audience and position them to better compete for online and offline revenue than with gamification.
[via All Access]