What does the future of radio look like? Is the dial dead or is it just undergoing a massive transformation as we all move to mobile? What about upstart industry disruptors like Pandora or Spotify? Are these the future of this industry? How do you engage listeners while they listen to the radio? How do you start that important conversation?
These questions, and many more, is exactly why I asked Patrick Reynolds, EVP Marketing at Triton Digital to come on for an episode. They seemed to be doing the right things in helping advertisers and radio stations move the mobile needle forward and this episode shows why they are the leading in this space.
About Patrick Reynolds
In a career spanning twenty years, Patrick Reynolds has covered the marketing spectrum. Having spent time in multiple top-tier advertising agencies (holding business, media, and creative leadership positions), he has led hyper-local targeted campaigns, groundbreaking global campaigns, and everything in between. In addition to advertising, Reynolds has been a marketing generalist with CMO stints at Tweeter Home Entertainment Group, Ando Media, and now at Triton Digital Media.