Are Off-Air Assets a Secret Revenue Driver?
As terrestrial radio continues to adapt to the changing climate as a result of streaming and satellite offerings, there is one area they might be overlooking as they search for increased revenue streams. According to Loyd Ford on Radio Ink, radio companies that build digital off-air assets that provide additional value for their listeners are poised to drive increased revenue for their stations.
Real-Time Bidding Comes to Audio
To John Rosso, president, market development, Triton Digital, agencies should be bidding on audio ads the same way they do for other forms of marketing. In an article on MediaPost, Rosso makes the point that, unlike print advertising, audio ads are always above the fold, uninterrupted.
Xaxis Introduces Xaxis Premium Programmatic Buying Solution to Canadian Market
Xaxis Premium is now available for the Canadian market, according to Financial Post. Xaxis, the world’s largest audience buying company, announced in January the launch of Xaxis Radio, the first programmatic buying product…
Radio Companies Using Auction Systems to Sell Digital Ads
Marketers are increasingly relying on ad exchanges and real-time bidding to reach their target audiences in an effective manner. Streaming audio’s exponential growth has created an exciting new digital advertising channel
Programmatic Trading, Focus more on Quality and less on Quantity
Xaxis UK managing director Nicolas Bidon thinks that programmatic trading needs to focus more on quality rather than quantity, and The Drum is inclined to agree. They go on to outline that the programmatic trading and real-time bidding worlds have not evolved as fast as they should.
Third-Party Data Big for Advertisers Targeting Tablets
Almost two-thirds of advertisers prefer to use third-party data when targeting tablets, according to a MediaPost article. Additionally, they say that 80% find audience targeting an effective marketing strategy, according to a study by eXelate.
Pandora is Crushing it in Mobile, and here’s why
Making slightly less than Facebook, and way more than Twitter when it comes to mobile ad revenue, Pandora has it all figured out. That’s not bad for a company that was lambasted a year prior for not making a big enough splash in the mobile ad market
Local Media, There is Still Money to be Made
For the most part, local media is doing a good job of capitalizing on local online revenue streams. The main issue, however, is that pure-play media companies are taking a larger bite out of the same pie. According to research by Borrell Associates published on ClickZ.
