After several law firms said they were “investigating” Nielsen’s proposed $1.26 billion buyout of Arbitron, the first lawsuit contesting the merger has been filed. Arbitron shareholder Joseph Pace is asking the court to block the deal from closing until the company takes steps to ensure the $48 per share offer is the best it can get for shareholders.
The deal also comes as Nielsen executives claim to have reached the “tipping point” for becoming the ad industry’s trading currency for another key medium — online — following an especially rapid and aggressive push to make its Nielsen Online Campaign Ratings service Madison Avenue’s standard for Internet advertising.
The offer of $48 a share in cash for each outstanding share of Arbitron represents a premium of 26 percent to Arbitron’s closing price on Monday.
PANDORA CEO JOE KENNEDY’s assertions that PANDORA’s listening growth has come at the expense of radio’s declining listenership levels has drawn the ire of not only MARY BETH GARBER at KATZ RADIO GROUP, but HARKER RESEARCH’s RICHARD HARKER and GLENDA SHRADER BOS. In their latest post on their Radio Insights blog, however, they pin the blame for KENNEDY’s claims on ARBITRON.
Shh! Nobody is supposed to know that the Menzies family is one of thousands in the U.S. invited to participate in an Arbitron study of media habits. Actually, now that we’ve left the study, I guess it’s okay to let the cat out of the bag. It was an interesting few weeks, an experience that said a lot about project management, customer service, and how individual privacy can be easily punctured.
Earlier this week, a number of leading broadcasters piped in on a scenario whereby Pandora and other online radio services would be measured alongside radio in Arbitron’s supposedly forthcoming Total Audience Measurement report, and the most telling word was this one: “Frightening.”
Today Arbitron released their “Thoughts on Comparing Audience Estimates,” and while they make some good points, those points don’t tell the whole story.
“Total Audience Measurement” (TAM). That’s Arbitron’s term for their in-the-works scheme to count your listeners on whatever platform they’re listening to your station (on radio or online) all in one tidy report.