National Public Radio is gaining in popularity amongst younger music listeners, and the bands they listen to. According to an article in the Wall Street Journal, performances and guest spots on NPR are now more sought after than a magazine cover. Citing Triton Digital’s data, Pandora generates the highest web traffic for music listening, but NPR ranks sixth.
Available as an app on Apple products, those that run the Android operating system and the Kindle Fire, the most significant feature in the update is the “Smart Station,” which recommends new shows based on your listening history and what other people are listening to.
NPR’s recent deal with Triton Digital is more than a means of measuring webcast metrics. It’s also an important step in the direction of monetizing NPR’s streaming content and sharing that revenue potential and that power with affiliate stations.
NPR Digital Services announced today that it will offer new streaming audience measurement and corporate sponsorship management services to NPR Member stations.
You could say that the story of the recording industry over the last decade and a half — the era since the MP3 rattled its game plan — has been a struggle to find a balance between the consumer’s demand for widespread access to music.
The Internet radio service Spotify, has been a big hit in Europe. Now, it’s hoping to repeat that success here in the U.S. But it’s a newcomer to an already crowded landscape of music sites, including Pandora, Rhapsody, Slacker, iTunes and Amazon. That’s just naming a few.
People who are interested in new music beyond their old, time-worn favorites or the standardized mix of oldies and chart-toppers found on the FM dial have probably tried Pandora, Last.fm, and YouTube by now. Those are indispensable tools for any music fan these days, but they’re not the only games in town, when it comes to pleasing your ears with new sounds.