Making slightly less than Facebook, and way more than Twitter when it comes to mobile ad revenue, Pandora has it all figured out. That’s not bad for a company that was lambasted a year prior for not making a big enough splash in the mobile ad market
As Google and Apple prepare to launch their own streaming music services, some organizations are lobbying for already established services such as Pandora, Spotify, and the like to pay even more royalties than they currently are. The argument is that they pay less to the musicians than more established media outlets
Increased royalty costs are to blame as Pandora brings back 40-hour monthly usage cap for mobile listening. Pandora CEO Joe Kennedy believes that their mobile offering is in a similar situation to where their desktop offering was not long ago, according to an article on TechCrunch.
According to an article on TechCrunch, Miami-based streaming music company Senzari has decided to put their recent acquisition of WahWah.fm, a streaming music service based in Berlin, to good use.
“The notion that Spotify, Pandora or any on-demand service is the ‘enemy’ of ‘radio’ makes no sense,” Mike Agovino of Triton Digital explained in an article on Radio Survivor.
With the multitude of streaming radio options available to listeners, a new study has found that certain demographics prefer one service over another.
TLH fell for broadcast streamers by 42 percent and for PurePlays by 15 percent for the Christmas week, compared to an average non-holiday week. Broken down by mobile vs. desktop streaming, broadcast mobile streaming was off by 28 percent, with desktop streaming down 48 percent. Interestingly, PurePlay mobile streaming only fell one percent, while desktop streaming dropped off 41 percent.
Radio will never be the same. Like books, magazines, music and just about every other mass medium you can think of, the age-old format is being transformed by the Internet, mobile technology and a few very smart organizations.