Triton v Arbitron – Not Some New Robo Action Movie!
Courtesy of Paul K Saunders This is an important battle. Important for the radio industry because Triton Digital is to streaming measurement what Arbitron is to on-air audience measurement. The big difference is…
Triton Digital Gets MRC Accreditation
Internet radio is growing by leaps and bounds, and so are efforts to measure those leaps and bounds more precisely. This week brought news that Triton Digital Media’s Streaming Division has received accreditation from the Media Rating Council for its Webcast Metrics service, which measures online digital streaming audio tune-in in real time.
Observations From Behind the Curtain of Social Media
In a world of socially connected people, social media is primarily a road or a telephone line. It is not a night club or a concert hall. That isn’t always true, of course. Chats exist exclusively on Twitter and conversations exist exclusively on Facebook, but for most media, the conversation exists as a complement or extension of the content. Twitter and Facebook act as the way to bring the content and the conversation together, not as a content piece itself.
